Consumers are increasingly choosing bottled water instead of less healthy packaged drinks. The BMC data detail how, since 2010, bottled water has steadily increased in sales volume each year, while consumption of carbonated soft drinks has declined. Bottled water outsold soda for the first time in 2016 and has done so each year since.
Americans consumed 14.4 billion gallons of bottled water in 2019, up 3.6 percent from 2018. Bottled water’s retail dollar sales also grew in 2019, up 5.2 percent reaching $34.6 billion. And per capita consumption rose 3.1 percent to 43.7 gallons, BMC data show.
For over a decade, the majority of the growth in bottled water consumption relative to other beverages has come from people switching to bottled water from other less-healthy packaged drinks (66 percent since 2006). And nine out of ten Americans (91 percent) expect bottled water to be available wherever other drinks are sold, according to a survey conducted on behalf of the International Bottled Water Association (IBWA) by The Harris Poll.
This healthy consumption […]