People Stories

Will Smith, Jaden Smith’s biz will donate water to Flint until lead down in schools

In this Aug. 1, 2016 file photo, Jaden Smith, left, and his father Will Smith attend the world premiere of “Suicide Squad” in New York. The Smiths have founded an eco-friendly bottled-water company called Just, which is unveiling a new line of flavored waters next month. (Photo by Evan Agostini/Invision/AP, File)(Evan Agostini)

FLINT, MI – The Fresh Prince hasn’t forgotten about Flint. Just, the eco-friendly water company founded by celebrity father-and-son duo, Will and Jaden Smith, has donated 9,200 bottles of water to Flint and says it will continue to give monthly to the city until lead levels in the public schools’ water is below the federal threshold.

After reading in an MLive article about the high lead levels in some Flint schools, Just Water CEO Ira Laufer said the donation to the city was “a no-brainer.”

“We’re a very ethically-based company, this just makes sense for us to do,” Laufer said. “Jada Smith has visited Flint and met with the mayor. Flint is very dear to her heart … After reading more about [Flint’s] challenges and the mayor objecting to pulling bottled water from the schools, we thought ‘Let’s help these kids.'” Laufer said the Smith family […]

More about Flint, Michigan’s water crisis:

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Will Smith, Jaden Smith's biz will donate water to Flint until lead down in schools
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Just, the eco-friendly water company founded by celebrity father-and-son duo, Will and Jaden Smith, has donated 9,200 bottles of water to Flint and says it will continue to give monthly to the city until lead levels in the public schools' water is below the federal threshold.
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